Typical Emotions Guaranteed
Integrated Advertising Campaign to promote the Italian Renassaince area of Ferrara.
Provincia di Ferrara is an important historical area in Italy, that includes the Renaissance city of Ferrara, seaside resorts, natural parks, high traditional cuisine, bicycle paths, art and events.
To promote the quality and the historical features of the territory in the area we create a provocative logo: "E.T.G." (Tipical Emotions Guarantee) that remember the important italian certification of quality and tradition of typical food "I.G.P.", "D.O.C.", "I.G.T", to communicate the emotions that come from the interaction with the touristic products of the territory of Ferrara.
To build the campaign we associated 6 different emotions to each touristic product:
Cycling > Typical Passion / Passione Tipica
Nature > Typical Serenity / Seranità Tipica
Sea > Typical Smile / Sorriso Tipico
Events > Typical Excitement / Entusiasmo Tipico
Food > Typical Pleasure / Piacere Tipico
Art > Typical Amazement / Stupore Tipico
The E.T.G. logo sign all the integrated campaign composed by: six ads and billboard subjects, one for each emotion, 6 different fake packs contained in a kit box that can be free ordered through the website, on line banners, offical web site and merchandising.
