Project for AdmCom agency, Bologna Italy.
in collaboration with Mirit Wissotzky
“There is neither a starting point, or an ending point.
Ideas have always existed, and they always will.
Each invention gives life to a future one.
Great ideas are living among us, we just have to pause,
look, touch and transform them into the next invention.”
Great ideas last forever.
This is the insight that has inspired the 2009 Pershing calendar "World Moving Ideas" and its celebration of the power of ideas. The calendar presents 12 universally known objects and shows how many of the things that surround us today exist on account of important inventions in the past. Every object includes a month of the year 2009, plus a description of the original idea that led to its invention. For example the iPod owes its existence to Thomas Edison who invented the phonograph in i878, whereas magnets are a direct consequence of the refrigerator, invented in 1748 by William Cullen.
Dedicated to Pershing customers and produced in a limited edition, the calendar has been sent to Pershing prospects and opinion leaders.
