Andy Warhol $ Deeply Superficial
ANDY WARHOL 1960/1980 DEEPLY SUPERFICIAL
Bologna, Italy, 2012 Art Fair
Event organized by Orea Malià and Rosini Gutman Gallery.
In 1952 Andy Warhol had his first exhibition in Hugo Gallery, New York, how many others of those he had since then? The concept behind the design focuses on the fact that Warhol himself became a Pop figure. The meaning of Warhol's works and the American Pop Art, has been so well assimilated into our culture. The media and art experts no longer focus on the meaning but rather on the results of auctions or art market indexes where Warhol is still leading. The poster and catalog design going with the flow and repeats the text and the famous photo by Greg Gorman. The Gold fifth color and element in the catalog design express all of the above. The gold silk paper that wraps the catalog sealed by vinyl stickers quotes few of Warhol's famous sayings.
Thorough the endless exhibiting of his work, Warhol himself became a pop art beyond the one he created.
Exhibition Design, Art Direction, Editorial Design
THE CHEF BRIEF:
To build a visual identity that plays with elegance and irony as the bistro itself.
The structure of the web site must be simple,
something different from the usual "company" web site.
Art Direction, Branding, Graphic Design
Reinvent Yourself Everyday
Cannes Lions: Shortlist
ADCI Awards: GOLD
IDA Awards: GOLD
NY Festival: Finalist
The “Year Of Creativity Box” is a AdmCom agency self promotional initiative. It contains 366 illustrated business cards which show 366 different, imaginative professions (one per day in 2008), all of them
addressed to the person who receives the box. Its purpose is to make prospective clients experience the degree of creativity of the agency and to convey the philosophy that animates it.
The initiative has been developed over different media (e.g. www.yoc2008.com) and has already earned the agency a considerable set of potential clients’ contacts.
Graphic Design, Package Design, Print Design
Surprising The Future
ADCI Awards: Shortlist
This limited edition calendar creatively demonstrates the brand’s central commitment to innovation, which is also expressed by the company’s new pay-off, "Moving Idea". It showcases twelve quotations by noted figures, drawn from both scientific and political spheres, which shortsightedly dismissed inventions and ideas which ultimately led to fundamental advances in the history of humanity. The calendar’s images contrast with the pessimism of the forecasts, celebrating the beauty of ideas, the courage of the innovators, and faith in the power of the human mind.
Editorial Design, Graphic Design, Art Direction
Trademark and corporate image for Mandarina Duck
Graphic Design, Art Direction, Branding
World Moving Ideas
WORLD MOVING IDEAS
This is the insight that has inspired the 2009 Pershing calendar "World Moving Ideas" and its celebration of the power of ideas. The calendar presents 12 universally known objects and shows how many of the things that surround us today exist on account of important inventions in the past. Every object includes a description of the original idea that led to its invention, plus, of course, a month of the year 2009.
Produced in a limited edition, the calendar has been sent to Pershing customers,
prospects and opinion leaders.
Graphic Design, Design, Print Design
Belarus Free Theatre
The aim is to support the Belarus activities through a “book presentation”: with this contribute, beside offering a consideration for the reader around the work of the Belarus, we want to recognize the political and civic commitment of the company.
The book present the Belarus Free Theatre activities, theatre company which have arouse particular interest in the international scenario for the political and civic commitment, achieving also a Special Mention at the XII edition of the Theatre European Prize (on suggestion of Vaclav Havel, Tom Stoppard e Harold Pinter) and the French Republic Human Rights Prize in 2007. The Belarus Free Theatre activities, being socialpolitic and information against are illegal, as the Belarus Government persecutes them.
1. A black elastic band surrounds the book, covering (censure evocation) in the cover the book title.
2. The firsts pages of the volume have been rip out to remind to the concept of the censure.
3. The note of the texts use the QR code, a graphic codex that when photograph by a mobile phone connect directly to the web site which will be create ad-hoc, constantly update and dedicated at the Belarus Free Theatre (texts, images, videos, interviews). In this way the book acquires hypertext and interactive character.
4. The square frame, graphic element chosen by the company as unique decorative element of the stage, becomes in the book the symbol, which connects together different parts.
5. At the end of the book is illustrated a map which shows the cities who have host the Belarus Free Theatre, since the born till the date.
The pictures of Alessandro Vincenzi mainly compose the book.
The first part of the book shows the pictures that Vincenzi took during his stay in Minsk, in those places where the company was born and act. The second part shows the stage of the company presented as a prima nazionale at the Festival VIE di Modena, Italy in 2009 (organized by ERT-Emilia Romagna Teatro) along with the text that describe the adventure of the company.
The aim of this iconography structure is to show the way of work of the group articulating the colour pictures of the performances presented in Italy and the black and white pictures (exhibited at the Foro Boario of Modena in 2009 and at the Teatro Parenti of Milan in 2010) which shown the daily life of the Belarus in Minsk.
Editorial Design, Graphic Design, Photography
Package Design, Graphic Design, Art Direction